The annual management event Commercial and Marketing PIMM 2024 took place in Sofia from 12 to 14 June, bringing together the key people responsible for commercial and marketing activities in the PHOENIX Group. For the first time Bulgaria hosted this PIMM meeting format.
As the organizer of the forum, PHOENIX Pharma Bulgaria presented to the guests our country’s typical culture and traditions, such as folk dances and Bulgarian wine tasting. The program of the event also included a walk through the sights of Sofia, a visit to the National History Museum, and on the second day of the visit, the guests prepared a traditional Bulgarian banitsa.
For the 45 guests, most of whom were visiting Bulgaria for the first time, the exposure to our history and culture was an experience that built on the useful working side of the event.
Best practices, proven solutions and future development plans were presented in the formal, presentation part to the colleagues from the PHOENIX Group. Hosting such an important event is a recognition of the successful work and high results that our country has shown, and these are a fact thanks to the professionalism and personal attitude of everyone.
There were themed gifts for each guest – traditional rose jam, sharena sol (or also known as colourful salt is a Bulgarian traditional spice) and muscatel with rose oil to take home a memory from Bulgaria.
