BETTY My pharmacy
BETTY is a marketing program for customer loyalty to pharmacies, developed in four countries – Bulgaria, Serbia, Macedonia and Bosnia and Herzegovina. BETTY Pharmacies, part of the Partner Program PHOENIX Pharma, have been present in Bulgaria since June 2014. Three years later the number of pharmacies is growing and so far they have reached 250 nationwide.
The main objective of BETTY is to satisfy the demands of the modern consumer and support the growth and development of the pharmacy business. Our goal is to have loyal end users, who will be able to find and buy everything they need in a pharmacy participating in the BETTY program, where pharmacists will advise them and serve them even better.
BETTY offers individual solutions for independent pharmacies so they could have the opportunity to develop their business in competition with the big chains.
- PROFESSIONAL ATTITUDE AND ADVICE FROM YOUR BETTY PHARMACIST
- SHOPPING IN PLEASANT SURROUNDINGS
- BETTY BRAND PRODUCTS PROVIDE EXCELLENT QUALITY AT PREFERENTIAL PRICES
- PROMOTIONAL PRODUCTS PACKAGE EVERY TWO MONTHS
- FREE LIFESTYLE AND HEALTH JOURNAL EVERY MONTH
- FACEBOOK PAGE OF BETTY, WHERE YOU CAN PARTICIPATE IN GAMES AND RAFFLES WITH ATTRACTIVE PRIZES
- MONTHLY EMAIL BULLETIN WITH USEFUL HEALTH INFORMATION
- MOBILE APPLICATION
- FREE HEALTH LEAFLETS CONTAINING USEFUL INFORMATION ON IMPORTANT TOPICS
- PARTICIPATION IN A MARKETING PROGRAM WITHOUT ANALOGUE ON THE BULGARIAN MARKET
- BRAND RECOGNITION NATIONWIDE
- VISUAL IDENTIFICATION – FREE BRANDING OF THE PHARMACY WITH ILLUMINATED SIGNS AND SHOP WINDOW DESIGN WITH A PROMOTIONAL MESSAGE
- SPECIALIZED EQUIPMENT IN PHARMACIES – ILLUMINATED PROMOTIONAL DISPLAY FOR RECOMMENDED PRODUCTS, DISPLAY STAND FOR A POSTER AND MAGAZINES AND A FRAME FOR AN IMAGE OR SEASONAL POSTER
- PRODUCTS OF THE BETTY BRAND, HAVING AN EUROPEAN ORIGIN, EXCELLENT QUALITY AND COMPETITIVE PRICES
- 250 BETTY MAGAZINES EVERY MONTH – FREE OF CHARGE
- 1 000 BETTY BAGS FOR TWO MONTHS – FREE OF CHARGE
- OVERALLS AND INDIVIDUAL BADGES FOR THE PHARMACY EMPLOYEES
- PARTICIPATION IN PROFESSIONAL TRAINING FOR BETTY PHARMACIES – TWICE A YEAR
- WEBSITE OF THE BETTY PHARMACIES WITH A DIRECTORY AVAILABLE ONLY FOR PHARMACISTS
- ONLINE SHOP FOR ADVERTISING MATERIALS AND SUPPLIES IN PHARMACIES
- MAINTENANCE AND DEVELOPMENT OF A FACEBOOK PAGE
- MONTHLY EMAIL NEWSLETTER CONTAINING UPDATES FOR THE PROGRAM AND PROMOTIONS
- HEALTHCARE LEAFLETS BETTY – ADDITIONAL HEALTH INFORMATION FOR THE PATIENTS OF BETTY PHARMACIES