We at PHOENIX Pharma, know that the path to good ideas and a really good relationship with partners and customers is quite long. This is a matter of hard work and confidence, which has to be gained by offering good ideas, quality service and innovative concepts.

One of our values ​​is the belief that if we help our partners – customers and suppliers – be more successful in their work, we will be more successful in ours.

Our goal has always been to develop and benefit together with our partners.

PHOENIX Pharmacy Partnership

PHOENIX Pharmacy Partnership is number one in Europe with approximately 9,000 affiliated independent pharmacies. It offers its members access to a portfolio of business opportunities that cannot be found anywhere else in Europe and represent the way to success.

BETTY My Pharmacy

BETTY is a marketing program for customer loyalty to pharmacies that develops in Bulgaria, Serbia, Macedonia and Bosnia and Herzegovina. BETTY pharmacies are part of the Partner Program PHOENIX Pharma and are currently totaling 250 nationwide.


PHOENIX Promo is dedicated exclusively to ongoing promotional activities and presentation of products and enjoys very high popularity among our customers.


Telemarketing represents focal campaigns of one or more manufacturers, who for a two-week period offer the most attractive top products and discounts that the pharmacies can obtain only from PHOENIX Pharma.