PHOENIX Pharma over the years

2026 y.

Celebrating 30 Years of Growth

Today we celebrate 30 years of growth, partnership, and dedication to healthcare in Bulgaria—a journey built on trust, professionalism, and a shared vision for the future.

KV 30years final

2026 y.

2025 y.

BENU Pharmacies acquired Medea Pharmacies

The acquisition expands BENU’s network and strengthens the group’s position in the pharmacy sector in Bulgaria, combining established local expertise with international standards. The integration of Medea pharmacies accelerates the development of a modern, patient-oriented pharmacy service and supports the long-term strategy for a sustainable market presence.

2025 y.

2025 y.

Bulgaria also became home to the PHOENIX Group’s Business Hub

The hub consolidates strategic functions and transforms the country into a regional center for expertise and management.

Бизнес хъб

2025 y.

2022 y.

We welcomed the first BENU pharmacy in Bulgaria

BENU’s entry into the Bulgarian market expands the group’s presence in the retail sector and sets a new standard in pharmacy services.

BENU

2022 y.

2022 y.

Bulgaria became home to the PHOENIX Group’s IT hub

The establishment of the IT hub positions Bulgaria as a key technology hub within the group and accelerates digital transformation.

IT Services

2022 y.

2022 y.

With the opening of the distribution center on Botevgradsko Shose, we expanded our network in Sofia

The new distribution center on Botevgradsko Shose increases the company’s operational capacity in Sofia and supports growing volumes by optimizing processes.

GKTS3408 Ботевградско

2022 y.

2022 y.

The distribution center in Varna began operations

The opening of the center in Varna is part of the strategic vision for national coverage and infrastructure modernization. It improved the quality of logistics services and supported the growing needs of the market.

2022 y.

2020 y.

We expanded our capacity with a pre-distribution warehouse in Krivina

With the opening of the Krivina pre-distribution warehouse, the company increased its goods-handling capacity and ensured greater flexibility in supply chain management.

GKTS3457 Кривина

2020 y.

2015 y.

We launched the BETTY Partner Program

The launch of the BETTY Partner Program marked the beginning of a new model of collaboration with independent pharmacies, providing them with access to modern tools, marketing support, and standardized solutions.

betty

2015 y.

2012 y.

Our new facility in Sofia laid the foundation for a stronger organization

The opening of our current distribution center and headquarters at 199A Okolovrasten Pat marks a key milestone in our company’s development. The new location consolidates strategic functions, modernizes logistics processes, and creates a solid foundation for future expansion of our operations in Bulgaria.

2012 y.

2006 y.

Veliko Tarnovo became part of our network

The new warehouse in Veliko Tarnovo strengthened our coverage in Central and Northern Bulgaria and contributes to faster and more reliable deliveries.

Велико Търново 2006

2006 y.

2005 y.

We expanded our logistics network in Burgas

The expansion of our logistics network in Burgas improved service in southeastern Bulgaria and supported growing market needs.

DSC00810 Склад Бургас

2005 y.

2005 y.

We joined the international PHOENIX family

Libra became part of the leading European company PHOENIX – a milestone that marked a new chapter in our history and gave us access to a wealth of international experience.

2005 y.

2004 y.

We opened our doors in Plovdiv

The warehouse in Plovdiv strengthens the company’s presence in Southern Bulgaria and optimizes distribution processes in the region.

2004 y.

1997 y.

We expanded our presence with a warehouse in Sofia

The opening of our first warehouse in the capital expanded our operational capacity and enabled us to serve our partners more effectively nationwide.

1997 y.

1996 y.

We got started

The company Libra was registered in Burgas, laying the groundwork for the future development of the business in Bulgaria. With a clear vision and a focus on partnerships with manufacturers and pharmacies, the company began to build a stable network and establish trust within the sector.
1996 y.
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