Company Concept

Since the establishment of PHOENIX Pharma more than 20 years ago, the company has enjoyed a particularly dynamic cross-border development. Our goal for the future will continue to be successful growth across Europe. Thus, we will follow our clear vision of being the best integrated healthcare provider, wherever we are. Therefore, the new concept will be a guiding principle in our everyday work.

Using this concept, we want to build a bridge from the past to the future, together with the management, and in particular, with all our employees. For this purpose, for the first time we unite the values that have been leading us for a long time with a company concept for the entire PHOENIX group. Meanwhile, we are also introducing a common binding framework aimed at dynamic and successful future development of PHOENIX Pharma in the proper direction.

The concept is a strong message to our customers and business partners: our company is future- oriented; it has a clear vision and offers an attractive portfolio of products throughout the entire pharmaceutical supply chain.

Corporate philosophy

Sustainable growth for value creation
Committed employees for outstanding performance

As a family business, we are committed to the sustainability of the company and its long-term increase in value for our shareholders. We focus on sustainable growth, which we achieve by continuing our further development. Our employees form the basis for our success. Through their targeted, continued education in all areas, we are not only promoting the progress of the individual, but guaranteeing the successful development of the entire group. This allows us to fulfil our responsibilities to our company and its people, both now and in the future.

show more


To be the best integrated healthcare provider – wherever we are.

Our vision is to be the best integrated healthcare provider – wherever we are. For us, this means offering every customer the best possible products and services along the entire pharmaceutical supply chain. Pharmaceutical manufacturers, pharmacies, doctors, hospitals, health insurance funds, patients, and health-conscious individuals all can benefit from our comprehensive service offering – both online and through traditional channels.

We achieve this thanks to integrated structures and close cooperation between our wholesale, retail, and pharma services segments. We are the optimal link between pharmaceutical manufacturers and end customers.

Together with our employees, we shape our future and pursue sustainable and fair company management for long-term success.

show more


We deliver health
across Europe.

We deliver health across Europe. As a leading European healthcare provider, we ensure that with wholesale, retail, and pharma services, drugs, other health products, and digital services get to the right place at the right time in 27 countries. We are thus making an important daily contribution to comprehensive and safe healthcare in Europe: this includes services along the entire supply chain for manufacturers.

We support individual pharmacies through a variety of services and reliable logistics as well as offering expert customer care in our pharmacies. We are taking advantage of the opportunities presented by digitalisation to optimise overall patient care.

We count almost 100,000 pharmacies, millions of patients and health-conscious consumers, and numerous companies in the pharmaceutical industry among our customers.

show more


Dedicated to our customers’ needs.
Committed to a great performance.

We align our actions to customer needs, because their success and satisfaction also benefit us.

Excellent performance is our success factor.

On the one hand, this means striving for the highest possible quality in our daily work, and on the other hand, being guided by a high level of cost awareness. In addition, we take our environmental and social responsibilities very seriously.

show more


We do what we say. Our customers can rely on our performance and the best possible standards of quality. This is a result of promoting the individual abilities, potential, and motivation of our employees, which enables us to further improve the range we offer our customers. Constructive cooperation across national borders and our commitment to successful concepts are key to our decisive competitive edge.
We are constantly undergoing further developments – while remaining true to ourselves at the same time. Based on our stable shareholder structure, we can pursue a sustainable corporate strategy.


Our business revolves around our most valuable asset: health.
Our awareness of this fact determines our actions. We are committed to the sustainable development of our organisation above and beyond the regulatory standards.
Our success strategy is based on the efficient use of resources to achieve the greatest possible profitability. An ethically correct and fair interaction with our employees, customers, business partners, and competitors is a matter of course at all times.


As an integrated healthcare provider, we take all market changes seriously. In our quest to meet the needs of our clients, we are finding new ways to do this through constant efforts and cooperation.
Digitization and other global trends are driving innovative solutions.
Health care and technology go hand in hand with us.